Oh. So. Pro.
A dramatically more powerful camera system. A display so responsive, every interaction feels new again. The world’s fastest smartphone chip. Exceptional durability. And a huge leap in battery life.
Let’s Pro.
Camera System
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro Whoa.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Low Light
Bring on the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
3x optical zoom on Telephoto
for closer close-ups
6x optical zoom range across the system
for more framing options than ever
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
The only smartphone that lets you edit the depth effect after you shoot
Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
Cinematic mode supports Dolby Vision HDR
See how we trained your camera to be a cinematographer.
Nerd outabout Cinematic mode
Introducing
Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Tone
Increase for brighter, more vivid colors. Decrease for stronger shadows and contrast.
Warmth
Increase to enhance golden undertones. Decrease to bring in more blue undertones.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision
The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.
Tons of tech behind every shot.
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
No wonder your selfies look so good.
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone
A15 Bionic
Pure. Pro. Power
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPU
delivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency cores
power through complex tasks and preserve battery life
Superfast Neural Engine
performs up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
Advanced ISP
takes noise reduction and tone mapping to the next level
Secure Enclave
protects personal information like your Face ID data, contacts, and more
On-device processing
keeps things like your Siri requests and interactions with Live Text private
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
iOS 15
In touch.
In the moment.
iOS 15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.
A phoneful of fun.
Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Multiply the magic.
Everything you love about your iPhone gets even better when you use it with a Mac, iPad, or Apple Watch. It all just works together — seamlessly. Answer a call on whatever is close at hand. Take a photo on your iPhone and watch it instantly appear on your Mac. And see all your texts, all the time, on all your devices. Easy.
